How D B Created A Digital Culture, Embraced The...

Dun and Bradstreet Dun Bradstreet (DB) has been the leading provider of global business information, tools and insight to provide customers to make critical business decisions and reduce credit risk. In 2000, Dun Bradstreet separated from the Moody’s Corporation to launch a new business strategy called the â€Å"Blueprint for Growth† and announced their aspiration to become a â€Å"growth company with an important presence on the Web† (DNB, 2013). The purpose of this essay is to assess how DB created a digital culture, embraced the opportunities of E-Commerce, improved their data management systems, created a business continuity plan and took extra measures to secure their customers data. Creating a Digital Culture In the early 2000’s, DB realized that in order to transform their business, they needed to transform their culture. Similar to many other traditional companies, DB was too risk averse and slow moving in responding to a market that was changing so quickly. Their first step was to recreate the hierarchies and bureaucracy of the company that had developed over many years (Digital, 2015). The second step was defining the behaviors that were expected in this new culture (Digital, 2015). DB’s â€Å"Winning Culture† model defined how employees should interact with each other day-to-day including the principals of the organization who were now open to communication, honest opinions and decisive action. Finally, DB created a new physical environment that supported theirShow MoreRelatedImpact Of Digital Marketing On E Commerce9734 Words   |  39 PagesPROJECT REPORT ON â€Å"IMPACT OF DIGITAL MARKETING OR E-COMMERCE IN CURRENT BUSINESS SCENARIO† (A CASE STUDY OF TATA CONSULTANCY SERVICES) SUBMITTED BY ANKUR NARANG ENROLLMENT NO.: 1321000782 UNDER SUPERVISION OF MR. 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