Thursday, August 8, 2019
Business strategy analysis_ case Nucor corporation Essay
Business strategy analysis_ case Nucor corporation - Essay Example b) Analysis of Nucorââ¬â¢s challenges are exaggerated competition from global competitors, fluctuating steel cost, increased raw material cost, amplified energy cost and increasing costs to abide by the environmental convention (Nucor, 2013). d) Recommendation is provided to the company for dealing with their challenging issues. Nucor Corporation needs to practice pricing and revenue optimization which will prove to be successful technique for enabling the company to enhance profitability and competence (Nucor, 2013). e) Implementation of the plan can be possible by the contribution of the companyââ¬â¢s readily available human resources, financial resources and time. The company has a strong organizational culture in combination with various technological innovations to support the growth plan. Nucor Corporation over the recent years has positioned itself as the fourth largest steel manufacturer by market capitalization. The chart below shows the increased revenue increase of the steel company over the two years (Whatley, 2013). The sales of the company has been rising over the several quarters, now having revenue increase of 15%. Due to the tremendous consolidation of the steel industry and monopolistic US steel market conditions, the company did not cut its prices much in order to respond to down market in the current years. Nucor Corporations net sales declined due to selling less steel and not lowering prices of steel. The company is making attempts to grow in the UK economic downturn and trying to build a long term value for their shareholders (Dzielinski, 2013). Nucor Corporation is also facing a tough competition from other leading foreign steel manufacturers which are offering steel products in highly competitive prices. Nucor Corporation has positioned itself as the global leader in environmental performance. According to the analysis of the case study the company has been able to make improvements in revenues and
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